Marketing to Become an Ecommerce Success
Rebellious Fashion is an online retailer of female fashion. They pride themselves on being up-to-date with the latest trends and offer a wide selection of products at an affordable price. Rebellious uses Social Media, Influencer Marketing, Personalization, and other marketing techniques to grow and maintain their online presence.
Rebellious Fashion has been able to establish themselves as a well-known brand in the fashion industry for a few years with their clever marketing strategies.
This article will discuss some of the key methods Rebellious has used to gain a strong grip on their target audience.
Social Media Presence Rebellious Fashion
It may seem easy for fashion retailers to maintain a strong social presence on the internet. Rebellious is an example of a brand who uses social media well. They use platforms to promote brand awareness and show their brand personality.
Rebellious choose to use Twitter and Instagram as their outlets of choice. Their Instagram account has a much higher engagement rate than their Twitter, with just over 820k followers.
Most of the content on their Instagram is created and shared by brand affiliates or influencers. You will also see user-generated content. Social proof can be used to demonstrate your brand’s worth and show appreciation for customers.
Rebellious people encourage their followers to engage. An example of this is an Instagram competition. For a chance to win a PS100 Rebellious voucher, followers should Like the post, follow the account and tag 3 friends in the comments.
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Rebellious Fashion is an online retailer of female fashion. They pride themselves on being up-to-date with the latest trends and offer a wide selection of products at an affordable price.
Rebellious uses Social Media, Influencer Marketing, Personalization, and other marketing techniques to grow and maintain their online presence.
Rebellious Fashion has been able to establish themselves as a well-known brand in the fashion industry for a few years with their clever marketing strategies.
This article will discuss some of the key methods Rebellious has used to gain a strong grip on their target audience.
Social Media Presence
It may seem easy for fashion retailers to maintain a strong social presence on the internet. Rebellious is an example of a brand who uses social media well. They use platforms to promote brand awareness and show their brand personality.
Rebellious choose to use Twitter and Instagram as their outlets of choice. Their Instagram account has a much higher engagement rate than their Twitter, with just over 820k followers.
Most of the content on their Instagram is created and shared by brand affiliates or influencers. You will also see user-generated content. Social proof can be used to demonstrate your brand’s worth and show appreciation for customers.
Rebellious people encourage their followers to engage. An example of this is an Instagram competition. To enter the draw for a PS100 Rebellious voucher, followers should Like the post, Follow the account, and Tag 3 Friends in the comments.
These methods can be used to build your audience and drive more traffic to your site at a low cost. It’s all about exposure.
Personalisation of Rebellious Fashion
Personalization in ecommerce has become a powerful tool for increasing customer satisfaction and retention. It can also lead to higher loyalty. You can make your customers feel like they are taking a shortcut from your landing page to your checkout. Rebellious uses Bunting to create this personalized customer experience. Rebellious can maximize the effectiveness and potential of Bunting by conducting split testing. These are the best ways to create a space that converts sales.
Proven revenue-drivers are product recommendation. Data is used to show guests items that are similar to their shopping habits. This makes it easier for guests to shop, which encourages more sales.
Urgency messaging increases the demand for items and reduces the purchase time. Guests are more likely to take action faster when they see time-sensitive offers or use social proof tools to get items quickly.
Triggered scarcity messaging such as “Free Delivery for Orders Above PS50” encourages guests to explore the Rebellious product line. A small reward can make shoppers more inclined to increase their shopping cart. This shows customers that Rebellious cares about their shopping experience.
